Fulfilling Customer Needs

	Long-term customer satisfaction is a key measure of our success.
	Listening with an open mind is essential to understanding and fulfilling customer needs.
	Our commitment to customers is demonstrated by thorough planning, communication, implementation, and follow-through.

Maximizing Mutual Benefit

	Respect and integrity are the foundation of productive relationships.
	Collaborating to create high quality products and services provides satisfaction for employees and customers.
	We conduct our business to produce financial returns that reward investment and stimulate growth.
	We support our neighbors by contributing to local community, educational, and environmental activities.

Creating Successful Solutions

	Successful solutions begin with the clear definition of customer needs and project specifications.
	Experience, innovation, collaboration, and enterprise fuel success.
	Effective deployment of technology is key to growth in the value of our services and our productivity.
	Looking to the future positions us for the present.

Upholding Professional Standards

	Integrity is the cornerstone of our products and services.
	We fulfill our commitments.
	Well-documented policies, procedures, and standards create the framework for success.
	Quality is every person's responsibility.
	We promote adherence to the AERA/APA/NCME Standards for Educational and Psychological Testing and the NCME Code of Professional Responsibilities in Educational Measurement.
	We follow the professional practices embodied in The McGraw-Hill Companies Code of Business Ethics.

Fostering Superior Communication

	Superior communication is proactive, open, considerate, honest, accurate, and clear.
	A superior communicator listens, acknowledges, explores, and then responds.
	Superior communication enables us to bring forward our diverse talents for the direct benefit of our customers.

Believing in People

	People are the most important resource in every process.
	Encouraging and respecting diverse points of view strengthen and balance our work.
	Responsibility, trust, support, and recognition empower us professionally.
	Continual professional and personal development enhances our performance.