McGraw-Hill Education Acquires Bookette, a Smart-Scoring Software Company
NEW YORK — March 1, 2011 — PRNewswire — McGraw-Hill Education has acquired Bookette, a privately held software company, adding key capabilities in online performance measurement. Terms were not disclosed.
Bookette's smart-scoring engine evaluates high volumes of student writing responses, enabling assessments to incorporate writing while easing the burden of scoring and providing constructive feedback to students. The software company's other online offerings include sophisticated programs for test delivery and teacher training. Market demand for these technologies is expected to increase considerably as federal and state governments work to develop common assessment systems for the K–12 market. Bookette's advanced software also will be leveraged to support McGraw-Hill's digital products and services, which facilitate classroom instruction.
"The Bookette acquisition strengthens McGraw-Hill's digital capabilities at a time when there is sharpened focus on technology and innovation in education and increased demand for online testing in the classroom," said CTB/McGraw-Hill president Ellen Haley.
CTB/McGraw-Hill has an 85-year record of innovation and excellence in assessment, and serves more than 18 million students in all 50 states and in 46 countries. One of the first American publishers to introduce objective, standardized achievement tests to schools, today CTB/McGraw-Hill is a leader in testing with recognized products for online formative, adult, and language proficiency assessment. Dedicated to advancing the use of student performance data to inform instructional decision making, CTB/McGraw-Hill's innovation continues today with technologies that include Web-based assessment and reporting, student response device (clicker) software, and artificial intelligence for automated scoring of student essays. CTB/McGraw-Hill is part of McGraw-Hill Education, a division of The McGraw-Hill Companies (NYSE: MHP). McGraw-Hill Education is a leading global provider of instructional, assessment and reference solutions that empower professionals and students of all ages. For more information, visit CTB.com.
Bookette Software, located in Monterey, Calif., specializes in creating software for the development, administration, scoring and reporting of computer-based curriculum assessment. It was founded in 1990 by Dr. Ronald Loiacono using the knowledge and experience he had gained as one of the pioneers in using technology as a way to assist educators to assess and improve learning. For more information, visit http://www.bookette.com.